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The Bitter Battle: Campari vs Aperol – Who Comes Out on Top?

a woman with curly hair holding a negroni cocktail

Imagine winding your way through the bustling streets of Milan or the ancient alleys of Padua. The sun is setting, casting golden hues on historic buildings and cobblestone pathways. You’re yearning for a drink that embodies the essence of Italy — something vibrant, tangy, with a touch of sweetness. Enter two legendary players of the Italian aperitif scene: Campari and Aperol.

Campari is like that passionate Italian lover who never fades from your memory. Born in the 1860s from the genius mind of Gaspare Campari, a bartender with a penchant for invention, this racy red drink emerged from endless nights of experimentation. With a melody of dried herbs, spices, and fruit peels, Gaspare had hit the jackpot. His creation wasn’t just another beverage; it was an emotion, a sensation that had Milan’s elite coming back for more, night after night.

As the years rolled on, Campari’s siren call was heard far beyond Italy’s borders. With the dawn of the 20th century, this fiery red drink was no longer just Italy’s secret. The world wanted in. Variations like Campari Orange, Soda, and Spritz took the stage, each adding a new verse to the epic Campari saga.

But what’s a good story without some competition? Enter Aperol, the brainchild of the Barbieri brothers, Luigi and Silvio. Fired up from their jaunt in France, the duo set out to create a drink that could rival the grandeur of Campari. A drink that could dance on the tongue with a harmony of oranges, rhubarb, and a concoction of herbs. The streets of Veneto saw the birth of this vibrant orange drink, an elixir that soon became a household name.

And just like Campari, Aperol was not to be outdone. The drink’s allure spread like wildfire. New avatars, like the Aperol Spritz and Ginger, emerged, each adding depth and complexity to the original masterpiece.

But here’s the kicker: How does one choose between the two? It’s a bit like asking someone to pick between Verdi and Puccini. Both are geniuses in their own right, yet distinctly different.

Campari is for those who crave a love affair with bitterness, a drink that commands your attention with its robust profile. Aperol, on the other hand, is the more subtle lover, with hints of limoncello, giving it a gentler, sweeter embrace.

And if you’re watching your step, perhaps contemplating that dance later in the evening, Aperol’s lower alcohol content might be the companion you’re looking for.

CategoriesBeverage Trivia